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Karl Lagerfeld Athleisure Ft Tail proposal book-
mixed media

Brand Ethos proposal created for DMA agency in partnership with Karl Lagerfeld and Tail Activewear for their first Athleisure capsule collection. Illustrations and creative direction by Cid Leif in collaboration with Tail team. 

© 2018 by Cid A Mendez. Proudly created with Wix.com

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